our team

Peoples Minds is a boutique agency with national and international clients. We handle the entire consumer market, with a focus on retail, travel, leisure and finance.

Our team consists of highly experienced senior consultants who are passionate about creating consumer excellence solutions for the future. Moreover, we cooperate with innovative technological partners specialized in user experience, data excellence and digital platforms.

Founder Michel la Pierre has extensive experience as an entrepreneur, change manager and consumer excellence strategist. He is the founder of the 4C model and champions ‘the era of the consumer’ & ‘the rate of disruption’. Filled with energy and enthusiasm, he delivers insight into outdated business models and the ways in which they can be rejuvenated successfully while there is still time.

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